OBJECTIVE

Further integrate SiriusXM's ongoing tradition of promoting and elevating the best emerging Canadian talent, while driving brand awareness, education and memorable experiences for industry and fans.

SOLUTION

The Feldman Partnership team created an integrated partnership between SiriusXM and the Canadian Country Music Association (CCMA). Each year emerging artists from all over the nation competed to be named Canada's next big country music star which is voted on by members of the industry. The three finalists come together to perform during Country Music Week at the SiriusXM Top of the Country finale concert where the winner is announced. In the fourth year of the partnership, the 2022 winner, SACHA received the opportunity to perform at some of the biggest country music events in Canada, a SOCAN song writing camp, industry mentorship and $25,000 cash prize.

RESULT

As a direct result of this partnership, SiriusXM continues to showcase their commitment to promoting and elevating the best in emerging Canadian music. Throughout the program SiriusXM had an over 3.2-million reach on social media, greater industry sentiment, and additional earned media surrounding the integration throughout Country Music Week.

PARTNER